Exploring all aspects of PocketMedia Print and Digital
Citroën UK has invested in an interactive direct mail campaign to promote their new DS5 model. Designed by creative agency We Are Acuity, 192 versions of the personalised mailer will be incorporated with a digital dimension aimed at attracting the 200,000 targeted consumers – all using a simple app.
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The team behind hit ’80s show Spitting Image reunite to entertain a new generation with their cutting political mockery. The BAFTA winning puppet show that ran a total of 18 series will return with a digital comeback for viewers to interact with the show through Twitter and mobile apps!
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The makers of a 7in (17.8cm) Android tablet have been announced as “UK’s Most Innovative Mobile Company” at the Mobile World Congress in Barcelona, ahead of highly regarded industry names such as QRpedia and AR experts, Blippar.
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Following in the footsteps of many consumer brands, Britain’s favourite bakery chain, Greggs, is reaping the benefits of social media giant Facebook, grabbing the opportunity to “turn feedback into profit”. CEO Ken McMeikan confesses to checking the bakery’s page four to six times a day and even sneaks a look on his Blackberry during board [...]
Luxury watch brand and Z-CARD® client, Rolex, has topped the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively. The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK, overseen by The Centre for Brand Analysis. It has [...]
Blippar is the world’s first mobile augmented reality and image recognition platform that enables advertisers to reach consumers via magazines, outdoor ads and even billboards, which is how JC Decaux have introduced it to great effect in the Italian market.
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It’s soon to be the day of romance with shop windows filled with hearts, roses and teddy bears of all sizes! This Valentine’s Day, Innocent Smoothies have come up with an alternative gesture for a loved one…creating your own personal smoothie bottle label.
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We’re big sports fans here at Z-CARD®, so clearly we’re excited at the prospect of all the great sports viewing that 2012 will bring, with Euro 2012 and Olympics as the standout competitions in the sporting calendar.
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It has over 800 million active users, of which 50% log in daily. On average 250 million photos are uploaded to it every day. Its App was downloaded 20 million times in one day.* Facebook is in fact one of the most trafficked sites in the world since its creation in 2004. With Twitter following [...]
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games [...]
