Tag Archive for 'sports marketing'

London 2012: Olympic art recreates French masterpiece

We’re big sports fans here at Z-CARD®, so clearly we’re excited at the prospect of all the great sports viewing that 2012 will bring, with Euro 2012 and Olympics as the standout competitions in the sporting calendar.

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Get excited about 2012!

Last Friday saw the draw for Euro 2012, so start placing your bets and making your plans around the summer schedule, because Euro 2012 is set to be huge! UEFA reported that 155 million people watched the 2008 tournament and Spain’s close 1-0 final win over Germany was shown in 231 countries!*

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Nike uses Microsoft Tag Z-CARD® to boost consumer engagement

Like QR codes, Microsoft Tags connect people with information, entertainment, and interactive experiences in the digital world. The benefits to companies seeking to increase customer engagement are huge – Tag instantly puts your information into their hand! Nike used a Tag-enabled   Z-CARD® to draw visitors to their retail tent at the Penn Relays event in Philadelphia.

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2011 Rugby World Cup forecast to attract 4 billion viewers!*

New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according to the Official  RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New [...]

World Cup fever

 

Sporting events have always been a strong foundation for PocketMedia® campaigns and with the South Africa WorldCup around the corner it is proving an effective way to engage audiences. ING recently utilised the solution to do just that. As part of a sales-driving and brand awareness campaign, Z-CARD®s were used as both support banners during a [...]