Exploring all aspects of PocketMedia Print and Digital
Apple addicts can finally get their fix, with the fifth version of the legendary Apple handset launching in the UK this month. With the iPhone 4S, Apple claim to have over 500,000 apps, with the new iCloud and Assistant apps ensuring that Smartphone rivals such as HTC and Samsung continue to play second fiddle.
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This week sees a number of big brands launch a trial of Google’s alternative to the QR code. Google’s Goggles is a ‘virtual seach app’ that matches the offline image against its own online repository of images.
Brands trialling the technology include French Connection, L’Oreal’s Garnier, Sony Music and Samsung, who will use it on their [...]
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date [...]
According to new research* companies that use Facebook and its fan page
module to market themselves to customers can significantly increase sales, word-of-mouth marketing and customer loyalty.
Plymouth University recently used a Z-CARD® for their University Summer Ball and included a QR code leading to the event’s Facebook page. This provided the ultimate form of communication as [...]
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of [...]
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice [...]
We’re delighted to once again be partnering with the Cannes Lions International Advertising Festival, producing an innovative PocketMedia® solution to promote and support the festival. The Z-CARD® details the festival schedule and will be handed out to all delegates during the event.
The 7-day Cannes Lions Festival is the world’s largest advertising event and awards ceremony, [...]
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR [...]
With election fever having occupied the minds of the public and marketers alike recently, I watched and interacted with interest, as for the first time I could comment on official twitter pages, engage in live conversations online on the major TV network websites, text in opinions and watch with, some amusement, as presenters on the [...]
