Exploring all aspects of PocketMedia Print and Digital
The Hayes Lane club have done a deal with the Betfair betting website for all their players to sport QR codes on their heads tomorrow as they face Leyton Orient in the FA Cup first round.
Daniel Johnson is famous for styling Rooney’s hair – albeit with the help of a little surgery – and will [...]
Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates [...]
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date [...]
New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according to the Official RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New [...]
Loughborough University’s award-winning* Z-CARD® now includes QR code technology. The QR code, when scanned by a smartphone, takes students to a revision guide app that they can install on their phone.
The app and original ‘mathscard’ Z-CARD® make a great study team, ensuring A-Level Maths students have access to learning and revision guides wherever they are.
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With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected [...]
MTV recently launched an integrated Pocketmedia® campaign utilising both print and digital to access young festival goers at the MTV Zushi Festival in Japan. MTV wanted to produce a guide for ticket holders displaying information such as a map of the stages and a schedule for artists performing with a link through to online video [...]
We have found with the development of technology such as QR codes, RFID and Augmented Reality there is an
increasing link between print and digital which is offering brands new ways of engaging their audience. This allows marketers to further integrate their communications with the benefits of both tangible print communications and the on-line experience. Through [...]
