Exploring all aspects of PocketMedia Print and Digital
According to new research* companies that use Facebook and its fan page
module to market themselves to customers can significantly increase sales, word-of-mouth marketing and customer loyalty.
Plymouth University recently used a Z-CARD® for their University Summer Ball and included a QR code leading to the event’s Facebook page. This provided the ultimate form of communication as [...]
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to [...]
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of [...]
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice [...]
Peterborough Primary Care Trust commissioned 30,000 Z-CARD®s for their campaign to raise sexual health awareness amongst young adults in the Peterborough area. The Z-CARD® provided a comprehensive guide of the services available to young people, including contraception and pregnancy advice, sexual health testing and information about sensible alcohol use.
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New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according to the Official RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New [...]
Loughborough University’s award-winning* Z-CARD® now includes QR code technology. The QR code, when scanned by a smartphone, takes students to a revision guide app that they can install on their phone.
The app and original ‘mathscard’ Z-CARD® make a great study team, ensuring A-Level Maths students have access to learning and revision guides wherever they are.
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The chief executive of WPP, Sir Martin Sorrell, gave a fascinating speech at the Mobile World Congress last week in a session titled ‘The Power of Apps’, highlighting the potential success of mobile apps in advertising and media.
He also stressed the importance of making mobile a viable platform. With the need for cross-channel campaigns increasing, [...]
With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected [...]
MTV recently launched an integrated Pocketmedia® campaign utilising both print and digital to access young festival goers at the MTV Zushi Festival in Japan. MTV wanted to produce a guide for ticket holders displaying information such as a map of the stages and a schedule for artists performing with a link through to online video [...]
