May 18th, 2011 by helen tipper
We recognise that environmental sustainability is increasingly important for all
organisations. Reducing the carbon impact of your print communications can play a major factor in meeting your compliance targets. Z-CARD® have commissioned world-leading environmental consultancy, Giraffe Innovation Ltd, to compare several printed communications and rank them in terms of environmental impact. Comparing a standard 6 [...]
March 25th, 2011 by helen tipper
The 2011 PocketMedia® Awards were launched yesterday and are now open for entry. All businesses that have utilised PocketMedia® in their marketing mix in the last year are eligible to enter.
PocketMedia® delivers compact, concise communications – print, digital, or a combination of both – that are designed to be kept on person and frequently referred [...]
February 18th, 2011 by helen tipper
We are really chuffed to have won the Chartered Institute of Marketing Excellence Award in the SME category.
Our winning entry was based on our Pan-European Goal Fever Campaign. This included print advertising, mobile and micro websites, electronic newsletters, direct mailings, and purpose-designed Z-CARD®s, distributed in seven countries.
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January 31st, 2011 by Charlotte Tapper
With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected [...]
December 23rd, 2010 by Charlotte Tapper
We happen to believe that one of the most valuable spaces for marketing messages to be is in customer’s pockets. This becomes a more personal relationship sitting amongst those valuable items such as keys and wallets, and being carried on person. Pocketmedia® is about getting brands into customers’ pockets in either the printed or [...]
May 7th, 2010 by Tim
With election fever having occupied the minds of the public and marketers alike recently, I watched and interacted with interest, as for the first time I could comment on official twitter pages, engage in live conversations online on the major TV network websites, text in opinions and watch with, some amusement, as presenters on the [...]