Tag Archive for 'Print Marketing'

Innocent smoothies encourages a love-ly gesture for Valentine’s Day

It’s soon to be the day of romance with shop windows filled with hearts, roses and teddy bears of all sizes! This Valentine’s Day, Innocent Smoothies have come up with an alternative gesture for a loved one…creating your own personal smoothie bottle label.

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It’s true – Print is the “new Cool”

Everyone’s still talking about it…Two Sides Autumn Seminar held in London on November 7th reaffirms the popularity of print as an essential medium, citing print as being “the new cool” and having a unique appeal. Speakers talked of how important print is and results from their surveys suggested the younger generation actually preferred reading from paper [...]

Z-CARD® success at mediaPro!

It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of [...]

Shorter lead times with digitally printed Z-CARD®s

Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates [...]

Introducing the Infinity Fold!

An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.

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Use Z-CARD®s to boost traffic to your facebook page!

According to new research* companies that use Facebook and its fan page
module to market themselves to customers can significantly increase sales, word-of-mouth marketing and customer loyalty.
Plymouth University recently used a Z-CARD® for their University Summer Ball and included a QR code leading to the event’s Facebook page. This provided the ultimate form of communication as [...]

Put your contact details directly into your client’s pocket!

There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to [...]

2011 Rugby World Cup forecast to attract 4 billion viewers!*

New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according to the Official  RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New [...]

Z-CARD® – 94% more carbon efficient than a leaflet!

We recognise that environmental sustainability is increasingly important for all
organisations. Reducing the carbon impact of your print communications can play a major factor in meeting your compliance targets. Z-CARD® have commissioned world-leading environmental consultancy, Giraffe Innovation Ltd, to compare several printed communications and rank them in terms of environmental impact. Comparing a standard 6 [...]

PocketMedia® Awards 2011 Now Open!

The 2011 PocketMedia® Awards were launched yesterday and are now open for entry. All businesses that have utilised PocketMedia® in their marketing mix in the last year are eligible to enter.

PocketMedia® delivers compact, concise communications – print, digital, or a combination of both – that are designed to be kept on person and frequently referred [...]