Exploring all aspects of PocketMedia Print and Digital
It’s soon to be the day of romance with shop windows filled with hearts, roses and teddy bears of all sizes! This Valentine’s Day, Innocent Smoothies have come up with an alternative gesture for a loved one…creating your own personal smoothie bottle label.
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Everyone’s still talking about it…Two Sides Autumn Seminar held in London on November 7th reaffirms the popularity of print as an essential medium, citing print as being “the new cool” and having a unique appeal. Speakers talked of how important print is and results from their surveys suggested the younger generation actually preferred reading from paper [...]
New research carried out for Coupon.com suggests that 44% of respondents agreed that coupons or vouchers influence them to choose between brands.
The survey was carried out by YouGov in the UK. The survey also found that 16% of consumers use coupons to purchase products more than they would have a year ago with an 11% [...]
On the 18-20th October, VAD e-commerce holds its 15th edition in Lille, France. With more than 300 exhibitors in a 15,000 m² space the exhibition is set to draw great crowds, with an expected 12,000 visitors.
The three-day event provides a unique international platform attracting experts, businessmen, French and international policy makers, expecting to experience new [...]
Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates [...]
We recognise that environmental sustainability is increasingly important for all
organisations. Reducing the carbon impact of your print communications can play a major factor in meeting your compliance targets. Z-CARD® have commissioned world-leading environmental consultancy, Giraffe Innovation Ltd, to compare several printed communications and rank them in terms of environmental impact. Comparing a standard 6 [...]
A great way to increase the recall value of your PocketMedia® communications is to ensure that you place them front of mind. Danone, the world’s leading volume producer of fresh dairy products, recently did just this. They designed a recipe Z-CARD® to promote their Danette brand. This had a magnetic back cover so that it [...]
The 2011 PocketMedia® Awards were launched yesterday and are now open for entry. All businesses that have utilised PocketMedia® in their marketing mix in the last year are eligible to enter.
PocketMedia® delivers compact, concise communications – print, digital, or a combination of both – that are designed to be kept on person and frequently referred [...]
We have found with the development of technology such as QR codes, RFID and Augmented Reality there is an
increasing link between print and digital which is offering brands new ways of engaging their audience. This allows marketers to further integrate their communications with the benefits of both tangible print communications and the on-line experience. Through [...]
