Exploring all aspects of PocketMedia Print and Digital
A recent article in Marketing magazine highlighted some interesting points about retailers failing to tap into their consumers use of smartphones and mobile websites. Did you know that both Easyjet and Apple do not have a website optimised for mobile?*
Easyjet were one of the first airlines to exploit the web as a direct sales channel, [...]
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
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According to new research* companies that use Facebook and its fan page
module to market themselves to customers can significantly increase sales, word-of-mouth marketing and customer loyalty.
Plymouth University recently used a Z-CARD® for their University Summer Ball and included a QR code leading to the event’s Facebook page. This provided the ultimate form of communication as [...]
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to [...]
Next year will see two momentous events being celebrated in Britain. As well as the Olympic Games, 2012 marks the Queen’s Diamond Jubilee, celebrating 60 years on the throne. The effect on Britain’s tourism industry is expected to be profound, with London alone predicted to see a £621 million spending boost during the Olympic Games.
Sandie [...]
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice [...]
New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according to the Official RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New [...]
We’re delighted to once again be partnering with the Cannes Lions International Advertising Festival, producing an innovative PocketMedia® solution to promote and support the festival. The Z-CARD® details the festival schedule and will be handed out to all delegates during the event.
The 7-day Cannes Lions Festival is the world’s largest advertising event and awards ceremony, [...]
The 2011 PocketMedia® Awards have clearly captured the imagination of our clients as we have received some fantastic entries for each award category. All businesses that have utilised PocketMedia® in their marketing mix in the last year were eligible to enter. The finalists from these entries have been decided and will be put to the [...]
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR [...]
