Exploring all aspects of PocketMedia Print and Digital
The Hayes Lane club have done a deal with the Betfair betting website for all their players to sport QR codes on their heads tomorrow as they face Leyton Orient in the FA Cup first round.
Daniel Johnson is famous for styling Rooney’s hair – albeit with the help of a little surgery – and will [...]
It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of [...]
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience.
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This week sees a number of big brands launch a trial of Google’s alternative to the QR code. Google’s Goggles is a ‘virtual seach app’ that matches the offline image against its own online repository of images.
Brands trialling the technology include French Connection, L’Oreal’s Garnier, Sony Music and Samsung, who will use it on their [...]
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to [...]
A recent article in Marketing magazine highlighted some interesting points about retailers failing to tap into their consumers use of smartphones and mobile websites. Did you know that both Easyjet and Apple do not have a website optimised for mobile?*
Easyjet were one of the first airlines to exploit the web as a direct sales channel, [...]
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
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According to new research* companies that use Facebook and its fan page
module to market themselves to customers can significantly increase sales, word-of-mouth marketing and customer loyalty.
Plymouth University recently used a Z-CARD® for their University Summer Ball and included a QR code leading to the event’s Facebook page. This provided the ultimate form of communication as [...]
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to [...]
Next year will see two momentous events being celebrated in Britain. As well as the Olympic Games, 2012 marks the Queen’s Diamond Jubilee, celebrating 60 years on the throne. The effect on Britain’s tourism industry is expected to be profound, with London alone predicted to see a £621 million spending boost during the Olympic Games.
Sandie [...]
