August 19th, 2011 by Charlotte Tapper
A recent article in Marketing magazine highlighted some interesting points about retailers failing to tap into their consumers use of smartphones and mobile websites. Did you know that both Easyjet and Apple do not have a website optimised for mobile?*
Easyjet were one of the first airlines to exploit the web as a direct sales channel, [...]
August 2nd, 2011 by Alastair Love
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
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January 31st, 2011 by Charlotte Tapper
With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected [...]
April 27th, 2010 by Rachel Blair
Have you, as a consumer, noticed that it’s never a lack of information that is the issue but more an overload of information, choices, and options available which makes the decision making process a headache. Where do you begin? How do you cut through the clutter of advertising messages and easily filter information down to [...]