Exploring all aspects of PocketMedia Print and Digital
We’re big sports fans here at Z-CARD®, so clearly we’re excited at the prospect of all the great sports viewing that 2012 will bring, with Euro 2012 and Olympics as the standout competitions in the sporting calendar.
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With sales of tablet technology increasing, mobile video consumption is set to rise during 2012, creating an opportunity for luxury brands to target those more affluent and highly-engaged consumers.
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Last Friday saw the draw for Euro 2012, so start placing your bets and making your plans around the summer schedule, because Euro 2012 is set to be huge! UEFA reported that 155 million people watched the 2008 tournament and Spain’s close 1-0 final win over Germany was shown in 231 countries!*
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Everyone’s still talking about it…Two Sides Autumn Seminar held in London on November 7th reaffirms the popularity of print as an essential medium, citing print as being “the new cool” and having a unique appeal. Speakers talked of how important print is and results from their surveys suggested the younger generation actually preferred reading from paper [...]
MediaPro is a top marketing and media exhibition held in November every year at Olympia, London. The event is always extremely popular, with over 150 expert suppliers of marketing solutions including new online and offline technologies and social media. With the event attracting over 50 major brands including Unilever, ITV and Universal Pictures at the 2010 [...]
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of [...]
The 2011 PocketMedia® Awards were launched yesterday and are now open for entry. All businesses that have utilised PocketMedia® in their marketing mix in the last year are eligible to enter.
PocketMedia® delivers compact, concise communications – print, digital, or a combination of both – that are designed to be kept on person and frequently referred [...]
We are really chuffed to have won the Chartered Institute of Marketing Excellence Award in the SME category.
Our winning entry was based on our Pan-European Goal Fever Campaign. This included print advertising, mobile and micro websites, electronic newsletters, direct mailings, and purpose-designed Z-CARD®s, distributed in seven countries.
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With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected [...]
We are delighted to announce that Z-CARD® have been announced finalists in the Marketing Excellence Awards for the Small/Medium Enterprise category. Rachel Blair, Marketing Manager, has also been nominated for Marketer of the year.
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