Exploring all aspects of PocketMedia Print and Digital
The Hayes Lane club have done a deal with the Betfair betting website for all their players to sport QR codes on their heads tomorrow as they face Leyton Orient in the FA Cup first round.
Daniel Johnson is famous for styling Rooney’s hair – albeit with the help of a little surgery – and will [...]
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience.
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Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates [...]
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to [...]
Like QR codes, Microsoft Tags connect people with information, entertainment, and interactive experiences in the digital world. The benefits to companies seeking to increase customer engagement are huge – Tag instantly puts your information into their hand! Nike used a Tag-enabled Z-CARD® to draw visitors to their retail tent at the Penn Relays event in Philadelphia.
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An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
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There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to [...]
Next year will see two momentous events being celebrated in Britain. As well as the Olympic Games, 2012 marks the Queen’s Diamond Jubilee, celebrating 60 years on the throne. The effect on Britain’s tourism industry is expected to be profound, with London alone predicted to see a £621 million spending boost during the Olympic Games.
Sandie [...]
We have found with the development of technology such as QR codes, RFID and Augmented Reality there is an
increasing link between print and digital which is offering brands new ways of engaging their audience. This allows marketers to further integrate their communications with the benefits of both tangible print communications and the on-line experience. Through [...]
