Exploring all aspects of PocketMedia Print and Digital
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
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There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to [...]
Next year will see two momentous events being celebrated in Britain. As well as the Olympic Games, 2012 marks the Queen’s Diamond Jubilee, celebrating 60 years on the throne. The effect on Britain’s tourism industry is expected to be profound, with London alone predicted to see a £621 million spending boost during the Olympic Games.
Sandie [...]
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of [...]
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice [...]
New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according to the Official RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New [...]
The 2011 PocketMedia® Awards have clearly captured the imagination of our clients as we have received some fantastic entries for each award category. All businesses that have utilised PocketMedia® in their marketing mix in the last year were eligible to enter. The finalists from these entries have been decided and will be put to the [...]
A great way to increase the recall value of your PocketMedia® communications is to ensure that you place them front of mind. Danone, the world’s leading volume producer of fresh dairy products, recently did just this. They designed a recipe Z-CARD® to promote their Danette brand. This had a magnetic back cover so that it [...]
The 2011 PocketMedia® Awards were launched yesterday and are now open for entry. All businesses that have utilised PocketMedia® in their marketing mix in the last year are eligible to enter.
PocketMedia® delivers compact, concise communications – print, digital, or a combination of both – that are designed to be kept on person and frequently referred [...]
Have you, as a consumer, noticed that it’s never a lack of information that is the issue but more an overload of information, choices, and options available which makes the decision making process a headache. Where do you begin? How do you cut through the clutter of advertising messages and easily filter information down to [...]
