Exploring all aspects of PocketMedia Print and Digital
With sales of tablet technology increasing, mobile video consumption is set to rise during 2012, creating an opportunity for luxury brands to target those more affluent and highly-engaged consumers.
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Everyone’s still talking about it…Two Sides Autumn Seminar held in London on November 7th reaffirms the popularity of print as an essential medium, citing print as being “the new cool” and having a unique appeal. Speakers talked of how important print is and results from their surveys suggested the younger generation actually preferred reading from paper [...]
The Hayes Lane club have done a deal with the Betfair betting website for all their players to sport QR codes on their heads tomorrow as they face Leyton Orient in the FA Cup first round.
Daniel Johnson is famous for styling Rooney’s hair – albeit with the help of a little surgery – and will [...]
For the many music fans of this generation, getting closer to their favourite artists is easier than ever before thanks to the advances of augmented reality technology. Nivea have launched an app in which a pocket-sized Rihanna appears from a jar of Nivea Creme and performs her song ‘California King Bed’.
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Most of us have experienced the frustration when you struggle to remember where you left your keys. However, QR codes may provide the key solution in tracking them down.
The idea is that you attach a QR code to your key ring which would provide a QR code download link and instructions on the back. When [...]
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience.
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This week sees a number of big brands launch a trial of Google’s alternative to the QR code. Google’s Goggles is a ‘virtual seach app’ that matches the offline image against its own online repository of images.
Brands trialling the technology include French Connection, L’Oreal’s Garnier, Sony Music and Samsung, who will use it on their [...]
Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates [...]
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to [...]
Like QR codes, Microsoft Tags connect people with information, entertainment, and interactive experiences in the digital world. The benefits to companies seeking to increase customer engagement are huge – Tag instantly puts your information into their hand! Nike used a Tag-enabled Z-CARD® to draw visitors to their retail tent at the Penn Relays event in Philadelphia.
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