Exploring all aspects of PocketMedia Print and Digital
It has over 800 million active users, of which 50% log in daily. On average 250 million photos are uploaded to it every day. Its App was downloaded 20 million times in one day.* Facebook is in fact one of the most trafficked sites in the world since its creation in 2004. With Twitter following [...]
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games [...]
With sales of tablet technology increasing, mobile video consumption is set to rise during 2012, creating an opportunity for luxury brands to target those more affluent and highly-engaged consumers.
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Sadly the festive season is over for yet another year and has been replaced by New Year resolutions, most likely fitness based ones designed to remedy the excessive amount of food and drink we have all consumed. But this year there is also particular focus on the vast amount of money that shoppers spent purchasing [...]
Well, this distinctive application of augmented reality will definitely grab people’s attention…
Clothing retailer Moosejaw released a cheeky new app last month to help ‘spice up’ a clothing catalogue which undresses its’ models to reveal what’s hiding underneath that bulky, winter knitwear.
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Last Friday saw the draw for Euro 2012, so start placing your bets and making your plans around the summer schedule, because Euro 2012 is set to be huge! UEFA reported that 155 million people watched the 2008 tournament and Spain’s close 1-0 final win over Germany was shown in 231 countries!*
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Marketers have shown some great uses of QR codes recently, allowing brands to genuinely innovate and engage with consumers. A current example is the HMV and Twentieth Century Fox Home Entertainment campaign. The campaign sees the launch of a new virtual shop that uses QR codes, enabling mobile users to buy DVDs on the spot [...]
New research carried out for Coupon.com suggests that 44% of respondents agreed that coupons or vouchers influence them to choose between brands.
The survey was carried out by YouGov in the UK. The survey also found that 16% of consumers use coupons to purchase products more than they would have a year ago with an 11% [...]
It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of [...]
For the many music fans of this generation, getting closer to their favourite artists is easier than ever before thanks to the advances of augmented reality technology. Nivea have launched an app in which a pocket-sized Rihanna appears from a jar of Nivea Creme and performs her song ‘California King Bed’.
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