Exploring all aspects of PocketMedia Print and Digital
On the 18-20th October, VAD e-commerce holds its 15th edition in Lille, France. With more than 300 exhibitors in a 15,000 m² space the exhibition is set to draw great crowds, with an expected 12,000 visitors.
The three-day event provides a unique international platform attracting experts, businessmen, French and international policy makers, expecting to experience new [...]
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience.
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Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date [...]
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to [...]
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR [...]
With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected [...]
Thanks to all those who visited us on stand at MediaPro event on the 2nd, 3rd November. The event was a great success where we showcased our new ‘Bridge Technologies’ including RFID, QR Codes, and Augmented Reality.
Our Managing Director, Liz Love, hosted a seminar session on bridging the gap between print and digital and demonstrated [...]
Augmented Reality is quickly gaining momentum and it’s easy to see why. With brands such as Paramount Pictures, Hugo Boss, and Coca-Cola launching AR campaigns showing fantastic results it’s becoming hard to ignore. But with any new innovation there is always the question is it a gimmick or a trend?
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Augmented Reality is increasing in popularity and it’s easy to see why! With the development of this new technology advertisers and retailers have a compelling new way of driving traffic on-line and increasing end user engagement. Augmented reality (AR) is the term used to describe a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery either on personal computers or hand held devices.
We have found with the development of technology such as QR codes, RFID and Augmented Reality there is an
increasing link between print and digital which is offering brands new ways of engaging their audience. This allows marketers to further integrate their communications with the benefits of both tangible print communications and the on-line experience. Through [...]
