Exploring all aspects of PocketMedia Print and Digital
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games [...]
Well, this distinctive application of augmented reality will definitely grab people’s attention…
Clothing retailer Moosejaw released a cheeky new app last month to help ‘spice up’ a clothing catalogue which undresses its’ models to reveal what’s hiding underneath that bulky, winter knitwear.
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It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of [...]
For the many music fans of this generation, getting closer to their favourite artists is easier than ever before thanks to the advances of augmented reality technology. Nivea have launched an app in which a pocket-sized Rihanna appears from a jar of Nivea Creme and performs her song ‘California King Bed’.
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MediaPro is a top marketing and media exhibition held in November every year at Olympia, London. The event is always extremely popular, with over 150 expert suppliers of marketing solutions including new online and offline technologies and social media. With the event attracting over 50 major brands including Unilever, ITV and Universal Pictures at the 2010 [...]
On the 18-20th October, VAD e-commerce holds its 15th edition in Lille, France. With more than 300 exhibitors in a 15,000 m² space the exhibition is set to draw great crowds, with an expected 12,000 visitors.
The three-day event provides a unique international platform attracting experts, businessmen, French and international policy makers, expecting to experience new [...]
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience.
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Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date [...]
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to [...]
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR [...]
