Archive Page 2
March 16th, 2012 by Lydia Argent
The majority of top consumer brands have continued to invest resources in developing their social media strategy this year. Networking sites such as Facebook and Twitter have proved to be successful advertising platforms with consumers “liking”, “sharing”, “following” and “tweeting”. This activity is leading to increased consumer interaction, with PG Tips being cited as having the highest brand engagement levels on Facebook. Continue reading ‘PG Tips is ‘most engaged with’ UK brand on Facebook’
March 15th, 2012 by Lydia Argent
Citroën UK has invested in an interactive direct mail campaign to promote their new DS5 model. Designed by creative agency We Are Acuity, 192 versions of the personalised mailer will be incorporated with a digital dimension aimed at attracting the 200,000 targeted consumers – all using a simple app. Continue reading ‘Citroën pushes DS5 model with interactive mailing’
March 9th, 2012 by Alastair Love
The team behind hit ’80s show Spitting Image reunite to entertain a new generation with their cutting political mockery. The BAFTA winning puppet show that ran a total of 18 series will return with a digital comeback for viewers to interact with the show through Twitter and mobile apps! Continue reading ‘Spitting Image makes digital comeback’
March 7th, 2012 by Tim
The makers of a 7in (17.8cm) Android tablet have been announced as “UK’s Most Innovative Mobile Company” at the Mobile World Congress in Barcelona, ahead of highly regarded industry names such as QRpedia and AR experts, Blippar. Continue reading ‘Data Wind — winner of “UK’s Most Innovative Mobile Company”’
March 1st, 2012 by Alastair Love
Following in the footsteps of many consumer brands, Britain’s favourite bakery chain, Greggs, is reaping the benefits of social media giant Facebook, grabbing the opportunity to “turn feedback into profit”. CEO Ken McMeikan confesses to checking the bakery’s page four to six times a day and even sneaks a look on his Blackberry during board meetings. This may sound a little excessive but McMeikan sees a great deal of value in his new obsession. Continue reading ‘Greggs finds ingredient for growth in Facebook’
February 27th, 2012 by Lydia Argent
Luxury watch brand and Z-CARD® client, Rolex, has topped the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively. The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK, overseen by The Centre for Brand Analysis. It has been extremely rewarding for us here at Z-CARD® to see this year’s list, as we have worked with 30 out of the 50 top brands, including 8 of the top 10! Continue reading ‘Z-CARD client Rolex named top Consumer Superbrand 2012′
February 23rd, 2012 by Tim
Blippar is the world’s first mobile augmented reality and image recognition platform that enables advertisers to reach consumers via magazines, outdoor ads and even billboards, which is how JC Decaux have introduced it to great effect in the Italian market. Continue reading ‘Augmented Reality hits the streets of Milan’
February 16th, 2012 by Alastair Love
At the beginning of February we launched our new Digital Scratch Cards for Smartphones and have been really impressed with the feedback recieved from our UK client base.
The Scratch Cards are a new product development for Z-CARD that combine different techonologies to create a truly unique and personal experience for the end user. Continue reading ‘Z-CARD launches Digital Scratch Cards’
February 9th, 2012 by Lydia Argent
It’s soon to be the day of romance with shop windows filled with hearts, roses and teddy bears of all sizes! This Valentine’s Day, Innocent Smoothies have come up with an alternative gesture for a loved one…creating your own personal smoothie bottle label. Continue reading ‘Innocent smoothies encourages a love-ly gesture for Valentine’s Day’
February 2nd, 2012 by Alastair Love
We’re big sports fans here at Z-CARD®, so clearly we’re excited at the prospect of all the great sports viewing that 2012 will bring, with Euro 2012 and Olympics as the standout competitions in the sporting calendar. Continue reading ‘London 2012: Olympic art recreates French masterpiece’
