Augmented Reality – Gimmick or Trend?
Augmented Reality is quickly gaining momentum and it’s easy to see why. With brands 
such as Paramount Pictures, Hugo Boss, and Coca-Cola launching AR campaigns showing fantastic results it’s becoming hard to ignore. But with any new innovation there is always the question is it a gimmick or a trend?
Recently Hugo Boss launched an in-store AR campaign which resulted in an increase in footfall to their London store by over 100 people a day. Paramount Pictures also used AR for the launch of Iron Man and as a result received over half a million visitors to their website in the 1st two weeks. With industry experts predicting that the market will grow from less than £20 million currently to more than £300 million in 2014 AR is certainly here to stay.
However the success of any AR campaign comes down to the application and integration with a wider range of media. With the launch of the AR Z-CARD® we are bridging the gap between print and digital with print literally leaping off the page! The AR Z-CARD® has the added benefit of becoming ‘AR origami’ and offering multiple AR experiences through variations in the Z-CARD® fold. This opens up a wide range of communication possibilities. Click here to find out more on the AR Z-CARD®.
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