Exploring all aspects of PocketMedia Print and Digital
The team behind hit ’80s show Spitting Image reunite to entertain a new generation with their cutting political mockery. The BAFTA winning puppet show that ran a total of 18 series will return with a digital comeback for viewers to interact with the show through Twitter and mobile apps! Continue reading ‘Spitting Image makes digital comeback’
The makers of a 7in (17.8cm) Android tablet have been announced as “UK’s Most Innovative Mobile Company” at the Mobile World Congress in Barcelona, ahead of highly regarded industry names such as QRpedia and AR experts, Blippar. Continue reading ‘Data Wind — winner of “UK’s Most Innovative Mobile Company”’
Following in the footsteps of many consumer brands, Britain’s favourite bakery chain, Greggs, is reaping the benefits of social media giant Facebook, grabbing the opportunity to “turn feedback into profit”. CEO Ken McMeikan confesses to checking the bakery’s page four to six times a day and even sneaks a look on his Blackberry during board meetings. This may sound a little excessive but McMeikan sees a great deal of value in his new obsession. Continue reading ‘Greggs finds ingredient for growth in Facebook’
Luxury watch brand and Z-CARD® client, Rolex, has topped the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively. The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK, overseen by The Centre for Brand Analysis. It has been extremely rewarding for us here at Z-CARD® to see this year’s list, as we have worked with 30 out of the 50 top brands, including 8 of the top 10! Continue reading ‘Z-CARD client Rolex named top Consumer Superbrand 2012′
Blippar is the world’s first mobile augmented reality and image recognition platform that enables advertisers to reach consumers via magazines, outdoor ads and even billboards, which is how JC Decaux have introduced it to great effect in the Italian market. Continue reading ‘Augmented Reality hits the streets of Milan’
It’s soon to be the day of romance with shop windows filled with hearts, roses and teddy bears of all sizes! This Valentine’s Day, Innocent Smoothies have come up with an alternative gesture for a loved one…creating your own personal smoothie bottle label. Continue reading ‘Innocent smoothies encourages a love-ly gesture for Valentine’s Day’
We’re big sports fans here at Z-CARD®, so clearly we’re excited at the prospect of all the great sports viewing that 2012 will bring, with Euro 2012 and Olympics as the standout competitions in the sporting calendar. Continue reading ‘London 2012: Olympic art recreates French masterpiece’
It has over 800 million active users, of which 50% log in daily. On average 250 million photos are uploaded to it every day. Its App was downloaded 20 million times in one day.* Facebook is in fact one of the most trafficked sites in the world since its creation in 2004. With Twitter following close behind there is no surprise that social media marketing spend is on the rise for 2012! Continue reading ‘Social media finds more champions in the marketing sector’
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games sponsor activity. This technology is now being heavily invested in by the motor industry, with augmented reality looking set to hit our windshields in the imminent future. Continue reading ‘‘Augmented-Reality’ windshields – the future of driving?’
With sales of tablet technology increasing, mobile video consumption is set to rise during 2012, creating an opportunity for luxury brands to target those more affluent and highly-engaged consumers. Continue reading ‘Luxury brands keen adopters of tablet technology’
