Archive for the 'Uncategorized' Category
July 20th, 2011 by Alastair Love
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
Continue reading ‘Put your contact details directly into your client’s pocket!’
July 5th, 2011 by Alastair Love
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of us in the West can relate to. Home Plus used mobile technology to allow passengers in transit to do their grocery shopping. Stock is displayed using posters of shelves with real grocery items in subway stations and QR-codes are attached to each item. The customer scans the item with their mobile phone and the digital purchases are charged to the customer’s account and delivered to their homes in the same way as any other online shopping purchase. In a tech-savvy market such as South Korea, the subway shopping concept is sure to be a big hit.
Continue reading ‘QR-code sets Tesco’s Home Plus brand apart from its South Korean rivals’
July 4th, 2011 by Alastair Love
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, 
an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice Award – Sony Ericsson / MEC
Highly Commended – Urban Saints
All winning entries were great examples of how PocketMedia can be used to add value to a brand’s marketing campaign. For full details of the winning entries, please visit www.pocketmedia-awards.com.
June 23rd, 2011 by Alastair Love
New Zealand’s stadia can expect to host 4 million visitors during the 2011 Rugby World Cup, according
to the Official RWC website. Meanwhile, global television figures look set to be around a record 4 billion mark.
Brands are already capitalising on the tournament, with The Outdoor Media Association reporting that first quarter revenue for 2011 in New Zealand was 14.6 million NZD, an increase of 970,000 NZD compared to the same period last year. Outdoor media operators in the country anticipate further growth this year stemming from the Rugby World Cup.
To help brands capture the attention of this large audience and stay front of mind throughout the tournament, Z-CARD® has designed a QR code-enabled fixture guide and mobile website that can be customised for clients, and will keep rugby fans up to date with tournament news. Continue reading ‘2011 Rugby World Cup forecast to attract 4 billion viewers!*’
February 28th, 2011 by Liz Love
The chief executive of WPP, Sir Martin Sorrell, gave a fascinating speech at the Mobile World Congress last week in a session titled ‘The Power of Apps’, highlighting the potential success of mobile apps in advertising and media.
He also stressed the importance of making mobile a viable platform. With the need for cross-channel campaigns increasing, Z-CARD® Ltd can provide a complete solution to brands, in the form of print and digital PocketMedia®.
Continue reading ‘Martin Sorrell advises marketers to embrace the mobile platform’
May 28th, 2010 by Rachel Blair
With the countdown to South Africa 2010 Carlsberg, the official beer of the England football team, has launched their integrated football campaign. You may have seen the recent ‘Team Talk’ advertisement which has guest appearances including Sir Trevor Brooking, Nigel Benn, Jack Charlton, Stuart Pearce, Dame Ellen MacArthur, Phil ’The Power’ Taylor, Ian Botham and adventurer Sir Ranulph Fiennes.
Continue reading ‘Carlsberg ‘Team Talk’ England campaign’
May 14th, 2010 by Rachel Blair
Independent research carried out by Marketing Week has indicated that over 50% all people polled intend to move from a traditional mobile handset to a Smartphone this year. This coupled with a current Smartphone penetration rate of 23% in the UK which is growing by 70% year-on-year there has never been a more important time for marketing campaigns to capitalise on this end user trend.
Audiences are becoming more savvy in terms of how they can interact with messages and brands and with the predicted increase in Smartphone usage it means not only are audiences accepting this technology they are expecting it to be part of the marketing mix.
Continue reading ‘Smartphone Take-Over’
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
