Archive for the 'Uncategorized' Category
January 19th, 2012 by Alastair Love
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games sponsor activity. This technology is now being heavily invested in by the motor industry, with augmented reality looking set to hit our windshields in the imminent future. Continue reading ‘‘Augmented-Reality’ windshields – the future of driving?’
January 5th, 2012 by Lydia Argent
Sadly the festive season is over for yet another year and has been replaced by New Year resolutions, most likely fitness based ones designed to remedy the excessive amount of food and drink we have all consumed. But this year there is also particular focus on the vast amount of money that shoppers spent purchasing Christmas gifts online. Continue reading ‘Online shoppers splash-out over the festive period’
December 1st, 2011 by Alastair Love
According to a warning issued by the OECD*, the UK is heading for a double-dip recession. This is just the latest in a series of poor economic indicators, including failing retail sales and rising unemployment.
So, are these ‘failing retail sales’ indicative of current UK spending habits across the board? Well, for some higher-end retailers such as John Lewis, it’s certainly not all doom and gloom. Continue reading ‘Despite economic outlook, consumers are spending on quality.’
October 14th, 2011 by Lydia Argent
On the 18-20th October, VAD e-commerce holds its 15th edition in Lille, France. With more than 300 exhibitors in a 15,000 m² space the exhibition is set to draw great crowds, with an expected 12,000 visitors.
The three-day event provides a unique international platform attracting experts, businessmen, French and international policy makers, expecting to experience new trends in technology and innovation all under one roof. Continue reading ‘Z-CARD AT VAD 2011′
October 10th, 2011 by Tim
Apple addicts can finally get their fix, with the fifth version of the legendary Apple handset launching in the UK this month. With the iPhone 4S, Apple claim to have over 500,000 apps, with the new iCloud and Assistant apps ensuring that Smartphone rivals such as HTC and Samsung continue to play second fiddle. Continue reading ‘New iPhone 4S to see launch of the Assistant app’
September 9th, 2011 by Lydia Argent
Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates may not confirm attendance until the last minute.
Continue reading ‘Shorter lead times with digitally printed Z-CARD®s’
August 10th, 2011 by Alastair Love
Like QR codes, Microsoft Tags connect people with information, entertainment, and interactive experiences in the digital world.
The benefits to companies seeking to increase customer engagement are huge – Tag instantly puts your information into their hand! Nike used a Tag-enabled Z-CARD® to draw visitors to their retail tent at the Penn Relays event in Philadelphia.
Continue reading ‘Nike uses Microsoft Tag Z-CARD® to boost consumer engagement’
August 2nd, 2011 by Alastair Love
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
Continue reading ‘Introducing the Infinity Fold!’
July 20th, 2011 by Alastair Love
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
Continue reading ‘Put your contact details directly into your client’s pocket!’
July 5th, 2011 by Alastair Love
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of us in the West can relate to. Home Plus used mobile technology to allow passengers in transit to do their grocery shopping. Stock is displayed using posters of shelves with real grocery items in subway stations and QR-codes are attached to each item. The customer scans the item with their mobile phone and the digital purchases are charged to the customer’s account and delivered to their homes in the same way as any other online shopping purchase. In a tech-savvy market such as South Korea, the subway shopping concept is sure to be a big hit.
Continue reading ‘QR-code sets Tesco’s Home Plus brand apart from its South Korean rivals’
