Archive for the 'Social Media' Category
January 26th, 2012 by Lydia Argent
It has over 800 million active users, of which 50% log in daily. On average 250 million photos are uploaded to it every day. Its App was downloaded 20 million times in one day.* Facebook is in fact one of the most trafficked sites in the world since its creation in 2004. With Twitter following close behind there is no surprise that social media marketing spend is on the rise for 2012! Continue reading ‘Social media finds more champions in the marketing sector’
January 19th, 2012 by Alastair Love
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games sponsor activity. This technology is now being heavily invested in by the motor industry, with augmented reality looking set to hit our windshields in the imminent future. Continue reading ‘‘Augmented-Reality’ windshields – the future of driving?’
October 27th, 2011 by Colin Blake
MediaPro is a top marketing and media exhibition held in November every year at Olympia, London. The event is always extremely popular, with over 150 expert suppliers of marketing solutions including new online and offline technologies and social media. With the event attracting over 50 major brands including Unilever, ITV and Universal Pictures at the 2010 event, it is the most exciting marketing event of the year. Continue reading ‘Z-CARD® at MediaPro 2011′
October 10th, 2011 by Tim
Apple addicts can finally get their fix, with the fifth version of the legendary Apple handset launching in the UK this month. With the iPhone 4S, Apple claim to have over 500,000 apps, with the new iCloud and Assistant apps ensuring that Smartphone rivals such as HTC and Samsung continue to play second fiddle. Continue reading ‘New iPhone 4S to see launch of the Assistant app’
September 22nd, 2011 by helen tipper
This week sees a number of big brands launch a trial of Google’s alternative to the QR code. Google’s Goggles is a 
‘virtual seach app’ that matches the offline image against its own online repository of images.
Brands trialling the technology include French Connection, L’Oreal’s Garnier, Sony Music and Samsung, who will use it on their outdoor ads. Viewers of the ad who have the Goggles app on their phone will be able to take a photo of the poster and click through to relevant content on the brands’ mobile sites.
Continue reading ‘Brands trial Google’s alternative to QR codes’
September 1st, 2011 by Alastair Love
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date view of the PocketMedia® world! Continue reading ‘www.zcard.co.uk re-launched!’
July 29th, 2011 by Charlotte Tapper
According to new research* companies that use Facebook and its fan page 
module to market themselves to customers can significantly increase sales, word-of-mouth marketing and customer loyalty.
Plymouth University recently used a Z-CARD® for their University Summer Ball and included a QR code leading to the event’s Facebook page. This provided the ultimate form of communication as students were able to keep the Z-CARD® with event information while engaging with the Facebook page.
Continue reading ‘Use Z-CARD®s to boost traffic to your facebook page!’
July 4th, 2011 by Alastair Love
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, 
an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice Award – Sony Ericsson / MEC
Highly Commended – Urban Saints
All winning entries were great examples of how PocketMedia can be used to add value to a brand’s marketing campaign. For full details of the winning entries, please visit www.pocketmedia-awards.com.
May 23rd, 2011 by Charlotte Tapper
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR codes, Augmented Reality, mobile campaigns and Z-CARD®s.
Apps are the next logical extension of the printed Z-CARD®. We are really excited to have a development partner on board who ‘gets us’ and our product range and can bring further technical expertise to our conversations with clients.
Continue reading ‘Coming soon to our PocketMedia® offering – Apps’
May 7th, 2010 by Tim
With election fever having occupied the minds of the public and marketers alike recently, I watched and interacted with interest, as for the first time I could comment on official twitter pages, engage in live conversations online on the major TV network websites, text in opinions and watch with, some amusement, as presenters on the BBC navigated the touch screen displays showing the latest results and opinions.
Continue reading ‘Anytime, Anywhere.’
