Exploring all aspects of PocketMedia Print and Digital
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
Continue reading ‘Put your contact details directly into your client’s pocket!’
The competition for the 2011 PocketMedia® Awards was fierce and we received 4,965 votes, 
an increase of over 300% compared to last year’s competition! The results are in and we are pleased to announce the winners.
Best Use of PocketMedia® – Loughborough University
Most Creative Design – South Ayrshire Council
Most Successful Campaign -TFL / M&C Saatchi
Judges’ Choice Award – Sony Ericsson / MEC
Highly Commended – Urban Saints
All winning entries were great examples of how PocketMedia can be used to add value to a brand’s marketing campaign. For full details of the winning entries, please visit www.pocketmedia-awards.com.
We’re delighted to once again be partnering with the Cannes Lions International Advertising Festival, producing an innovative PocketMedia® solution to promote and support the festival. The Z-CARD® details the festival schedule and will be handed out to all delegates during the event.
The 7-day Cannes Lions Festival is the world’s largest advertising event and awards ceremony, held in the eponymous French Riviera hotspot.
Continue reading ‘Record number of competition entries received for Cannes Lions 2011!’
We recognise that environmental sustainability is increasingly important for all 
organisations. Reducing the carbon impact of your print communications can play a major factor in meeting your compliance targets. Z-CARD® have commissioned world-leading environmental consultancy, Giraffe Innovation Ltd, to compare several printed communications and rank them in terms of environmental impact. Comparing a standard 6 panel Z-CARD® to a three panel A4 folded leaflet, Giraffe assessed the whole production process from resource extraction to delivery in London.
They found that by item to item comparison the products had the same carbon footprint of 0.02kg CO2eq. By then factoring in the Z-CARD®s 86% retention rate, they found the Z-CARD® to be 94% more carbon efficient. For full results click here.
Continue reading ‘Z-CARD® — 94% more carbon efficient than a leaflet!’
A great way to increase the recall value of your PocketMedia® communications is to ensure that
you place them front of mind. Danone, the world’s leading volume producer of fresh dairy products, recently did just this. They designed a recipe Z-CARD® to promote their Danette brand. This had a magnetic back cover so that it could be stuck onto a fridge door. They then distributed the cards via Danette pots directly into supermarkets in Turkey. This added
perceived value to the original purchase as well as a trigger to encourage future sales.
For further information on this order or other PocketMedia communication ideas please click here or call Z-CARD® on 02079245147.
With the uptake of smart phones and increasing time spent online, marketers are now turning to digital channels to reach their customers with the UK becoming the first major economy to spend more on web ads than TV. The internet now accounts for 24% of all advertising spend in the UK, with mobile advertising expected to rise by 24% this year. What does this mean for print?
Despite these market trends print is not dead. In fact the two channels are very complimentary and can dramatically increase response rates, customer engagement and campaign measurability. With the development of technologies such as QR codes and Augmented Reality, brands are seamlessly delivering high retention print communications combined with the real-time information that digital communications provide.
With the countdown to South Africa 2010 Carlsberg, the official beer of the England football team, has launched their integrated football campaign. You may have seen the recent ‘Team Talk’ advertisement which has guest appearances including Sir Trevor Brooking, Nigel Benn, Jack Charlton, Stuart Pearce, Dame Ellen MacArthur, Phil ’The Power’ Taylor, Ian Botham and adventurer Sir Ranulph Fiennes.
With election fever having occupied the minds of the public and marketers alike recently, I watched and interacted with interest, as for the first time I could comment on official twitter pages, engage in live conversations online on the major TV network websites, text in opinions and watch with, some amusement, as presenters on the BBC navigated the touch screen displays showing the latest results and opinions.
