Exploring all aspects of PocketMedia Print and Digital
It’s soon to be the day of romance with shop windows filled with hearts, roses and teddy bears of all sizes! This Valentine’s Day, Innocent Smoothies have come up with an alternative gesture for a loved one…creating your own personal smoothie bottle label. Continue reading ‘Innocent smoothies encourages a love-ly gesture for Valentine’s Day’
Sadly the festive season is over for yet another year and has been replaced by New Year resolutions, most likely fitness based ones designed to remedy the excessive amount of food and drink we have all consumed. But this year there is also particular focus on the vast amount of money that shoppers spent purchasing Christmas gifts online. Continue reading ‘Online shoppers splash-out over the festive period’
Everyone’s still talking about it…Two Sides Autumn Seminar held in London on November 7th reaffirms the popularity of print as an essential medium, citing print as being “the new cool” and having a unique appeal. Speakers talked of how important print is and results from their surveys suggested the younger generation actually preferred reading from paper than reading from screens! Continue reading ‘It’s true — Print is the “new Cool”’
New research carried out for Coupon.com suggests that 44% of respondents agreed that coupons or vouchers influence them to choose between brands.
The survey was carried out by YouGov in the UK. The survey also found that 16% of consumers use coupons to purchase products more than they would have a year ago with an 11% year-on-year increase in FMCG and supermarket coupon redemptions.
Is this simple idea really that effective? Continue reading ‘Coupons — the way forward for brands’
It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of the exhibition, with the topic being “Bridge the gap between print and digital”. Continue reading ‘Z-CARD® success at mediaPro!’
On the 18-20th October, VAD e-commerce holds its 15th edition in Lille, France. With more than 300 exhibitors in a 15,000 m² space the exhibition is set to draw great crowds, with an expected 12,000 visitors.
The three-day event provides a unique international platform attracting experts, businessmen, French and international policy makers, expecting to experience new trends in technology and innovation all under one roof. Continue reading ‘Z-CARD AT VAD 2011′
Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates may not confirm attendance until the last minute.
Continue reading ‘Shorter lead times with digitally printed Z-CARD®s’
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date view of the PocketMedia® world! Continue reading ‘www.zcard.co.uk re-launched!’
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
Continue reading ‘Put your contact details directly into your client’s pocket!’
