Martin Sorrell advises marketers to embrace the mobile platform
February 28th, 2011 by Liz Love
The chief executive of WPP, Sir Martin Sorrell, gave a fascinating speech at the Mobile World Congress last week in a session titled ‘The Power of Apps’, highlighting the potential success of mobile apps in advertising and media.
He also stressed the importance of making mobile a viable platform. With the need for cross-channel campaigns increasing, Z-CARD® Ltd can provide a complete solution to brands, in the form of print and digital PocketMedia®.
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