Exploring all aspects of PocketMedia Print and Digital
For the many music fans of this generation, getting closer to their favourite artists is easier than ever before thanks to the advances of augmented reality technology. Nivea have launched an app in which a pocket-sized Rihanna appears from a jar of Nivea Creme and performs her song ‘California King Bed’.
Most of us have experienced the frustration when you struggle to remember where you left your keys. However, QR codes may provide the key solution in tracking them down.
The idea is that you attach a QR code to your key ring which would provide a QR code download link and instructions on the back. When scanned, a text window would open with “I found your keys!” set to send to the owner’s phone. Continue reading ‘Are QR Codes the solution for lost keys?’
Apple addicts can finally get their fix, with the fifth version of the legendary Apple handset launching in the UK this month. With the iPhone 4S, Apple claim to have over 500,000 apps, with the new iCloud and Assistant apps ensuring that Smartphone rivals such as HTC and Samsung continue to play second fiddle. Continue reading ‘New iPhone 4S to see launch of the Assistant app’
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience. Continue reading ‘NEW AUGMENTED REALITY Z-CARD® LAUNCHED’
This week sees a number of big brands launch a trial of Google’s alternative to the QR code. Google’s Goggles is a 
‘virtual seach app’ that matches the offline image against its own online repository of images.
Brands trialling the technology include French Connection, L’Oreal’s Garnier, Sony Music and Samsung, who will use it on their outdoor ads. Viewers of the ad who have the Goggles app on their phone will be able to take a photo of the poster and click through to relevant content on the brands’ mobile sites.
Continue reading ‘Brands trial Google’s alternative to QR codes’
Personalise your campaign and ensure quick production turnarounds with digitally printed Z-CARD®s.
These hand finished Z-CARD®s can be produced with a 72 hour lead time and are extremely cost effective for smaller production runs of up to 1000 units. With options to personalise the Z-CARD®s, this is the ideal solution for events and conferences where delegates may not confirm attendance until the last minute.
Continue reading ‘Shorter lead times with digitally printed Z-CARD®s’
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date view of the PocketMedia® world! Continue reading ‘www.zcard.co.uk re-launched!’
Like QR codes, Microsoft Tags connect people with information, entertainment, and interactive experiences in the digital world.
The benefits to companies seeking to increase customer engagement are huge – Tag instantly puts your information into their hand! Nike used a Tag-enabled Z-CARD® to draw visitors to their retail tent at the Penn Relays event in Philadelphia.
Continue reading ‘Nike uses Microsoft Tag Z-CARD® to boost consumer engagement’
An exciting new product has been added to the Z-CARD®s portfiolio – the fun and interactive Infinity Fold. The multiple ways of folding and unfolding the card to reveal different messages make this a playful product that is sure to engage your audience.
Watch our product video by clicking here.
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
Continue reading ‘Put your contact details directly into your client’s pocket!’
