Archive for the 'Latest Developments' Category
January 26th, 2012 by Lydia Argent
It has over 800 million active users, of which 50% log in daily. On average 250 million photos are uploaded to it every day. Its App was downloaded 20 million times in one day.* Facebook is in fact one of the most trafficked sites in the world since its creation in 2004. With Twitter following close behind there is no surprise that social media marketing spend is on the rise for 2012! Continue reading ‘Social media finds more champions in the marketing sector’
January 19th, 2012 by Alastair Love
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games sponsor activity. This technology is now being heavily invested in by the motor industry, with augmented reality looking set to hit our windshields in the imminent future. Continue reading ‘‘Augmented-Reality’ windshields – the future of driving?’
January 12th, 2012 by Tim
With sales of tablet technology increasing, mobile video consumption is set to rise during 2012, creating an opportunity for luxury brands to target those more affluent and highly-engaged consumers. Continue reading ‘Luxury brands keen adopters of tablet technology’
December 15th, 2011 by Lydia Argent
Well, this distinctive application of augmented reality will definitely grab people’s attention…
Clothing retailer Moosejaw released a cheeky new app last month to help ‘spice up’ a clothing catalogue which undresses its’ models to reveal what’s hiding underneath that bulky, winter knitwear. Continue reading ‘Clothing retailer delights customers with X-Ray app’
November 17th, 2011 by Lydia Argent
Marketers have shown some great uses of QR codes recently, allowing brands to genuinely innovate and engage with consumers. A current example is the HMV and Twentieth Century Fox Home Entertainment campaign. The campaign sees the launch of a new virtual shop that uses QR codes, enabling mobile users to buy DVDs on the spot and have them delivered to their home. The outdoor ads will be found at bus shelters around major UK cities, where consumers will be able to scan a code on the movie poster that appeals to them. Continue reading ‘Fox launches virtual store in time for Christmas!’
November 11th, 2011 by Alastair Love
The Hayes Lane club have done a deal with the Betfair betting website for all their players to sport QR codes on their heads tomorrow as they face Leyton Orient in the FA Cup first round.
Daniel Johnson is famous for styling Rooney’s hair – albeit with the help of a little surgery – and will be shaving the intricate QR codes on the heads of Bromley’s first eleven, which will scan through to Betfair’s mobile website. Continue reading ‘Wayne Rooney’s hairdresser brings Bromley FC barnets into the digital age!’
November 4th, 2011 by Tim
It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of the exhibition, with the topic being “Bridge the gap between print and digital”. Continue reading ‘Z-CARD® success at mediaPro!’
November 3rd, 2011 by Lydia Argent
For the many music fans of this generation, getting closer to their favourite artists is easier than ever before thanks to the advances of augmented reality technology. Nivea have launched an app in which a pocket-sized Rihanna appears from a jar of Nivea Creme and performs her song ‘California King Bed’.
Continue reading ‘Nivea AR App brings Rihanna to you!’
October 20th, 2011 by Alastair Love
Most of us have experienced the frustration when you struggle to remember where you left your keys. However, QR codes may provide the key solution in tracking them down.
The idea is that you attach a QR code to your key ring which would provide a QR code download link and instructions on the back. When scanned, a text window would open with “I found your keys!” set to send to the owner’s phone. Continue reading ‘Are QR Codes the solution for lost keys?’
October 10th, 2011 by Tim
Apple addicts can finally get their fix, with the fifth version of the legendary Apple handset launching in the UK this month. With the iPhone 4S, Apple claim to have over 500,000 apps, with the new iCloud and Assistant apps ensuring that Smartphone rivals such as HTC and Samsung continue to play second fiddle. Continue reading ‘New iPhone 4S to see launch of the Assistant app’
