Smartphone Take-Over
May 14th, 2010 by Rachel Blair
Independent research carried out by Marketing Week has indicated that over 50% all people polled intend to move from a traditional mobile handset to a Smartphone this year. This coupled with a current Smartphone penetration rate of 23% in the UK which is growing by 70% year-on-year there has never been a more important time for marketing campaigns to capitalise on this end user trend.
Audiences are becoming more savvy in terms of how they can interact with messages and brands and with the predicted increase in Smartphone usage it means not only are audiences accepting this technology they are expecting it to be part of the marketing mix.
With election fever having occupied the minds of the public and marketers alike recently, I watched and interacted with interest, as for the first time I could comment on official twitter pages, engage in live conversations online on the major TV network websites, text in opinions and watch with, some amusement, as presenters on the BBC navigated the touch screen displays showing the latest results and opinions.