QR-code sets Tesco’s Home Plus brand apart from its South Korean rivals
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of us in the West can relate to. Home Plus used mobile technology to allow passengers in transit to do their grocery shopping. Stock is displayed using posters of shelves with real grocery items in subway stations and QR-codes are attached to each item. The customer scans the item with their mobile phone and the digital purchases are charged to the customer’s account and delivered to their homes in the same way as any other online shopping purchase. In a tech-savvy market such as South Korea, the subway shopping concept is sure to be a big hit.
Continue reading ‘QR-code sets Tesco’s Home Plus brand apart from its South Korean rivals’
Independent research carried out by 
With election fever having occupied the minds of the public and marketers alike recently, I watched and interacted with interest, as for the first time I could comment on official twitter pages, engage in live conversations online on the major TV network websites, text in opinions and watch with, some amusement, as presenters on the BBC navigated the touch screen displays showing the latest results and opinions.