Archive for the 'Digital Landscapes' Category
January 19th, 2012 by Alastair Love
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games sponsor activity. This technology is now being heavily invested in by the motor industry, with augmented reality looking set to hit our windshields in the imminent future. Continue reading ‘‘Augmented-Reality’ windshields – the future of driving?’
November 11th, 2011 by Alastair Love
The Hayes Lane club have done a deal with the Betfair betting website for all their players to sport QR codes on their heads tomorrow as they face Leyton Orient in the FA Cup first round.
Daniel Johnson is famous for styling Rooney’s hair – albeit with the help of a little surgery – and will be shaving the intricate QR codes on the heads of Bromley’s first eleven, which will scan through to Betfair’s mobile website. Continue reading ‘Wayne Rooney’s hairdresser brings Bromley FC barnets into the digital age!’
September 28th, 2011 by Lydia Argent
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience. Continue reading ‘NEW AUGMENTED REALITY Z-CARD® LAUNCHED’
September 22nd, 2011 by helen tipper
This week sees a number of big brands launch a trial of Google’s alternative to the QR code. Google’s Goggles is a 
‘virtual seach app’ that matches the offline image against its own online repository of images.
Brands trialling the technology include French Connection, L’Oreal’s Garnier, Sony Music and Samsung, who will use it on their outdoor ads. Viewers of the ad who have the Goggles app on their phone will be able to take a photo of the poster and click through to relevant content on the brands’ mobile sites.
Continue reading ‘Brands trial Google’s alternative to QR codes’
September 16th, 2011 by Alastair Love
The QR code is a great bridge between the offline and online worlds, but many brands appear to be jumping on the QR code bandwagon without thinking whether they are adding value to the customer experience. As Tom Fishburne explains, “Brands need to give a reason for consumers to go through the trouble of scanning a mobile tag and exploring whatever destination the brand has in mind”.
The QR code clearly has the potential to be a great call to action, but brands have to be certain that it’s meaningful to the consumer and not just the brand.
Some great examples of effective QR code use on Z-CARD®s are the Nivea For Men Expert Face Care guide and the Rugby 2011 Fixture Guide. Both designs lead to engaging mobile sites that encourage high retention rates.
Visit the sites at www.niveafor men.com.au and http://mobile.zcard.com/rugby/uk/
For the full article please see http://tomfishburne.com/2011/08/qr.html
August 22nd, 2011 by Alastair Love
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your
interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to “make the digital world surrounding us a natural experience,” by embedding the digital information into the real world.*
The mTrip Travel Guide is an app that’s growing in popularity. Offering information on thousands of attractions and destinations, the augmented reality aspect of the app superimposes points of interest onto the phones display while users are guided by foot or subway using location-based navigation.
Z-CARD®s provide the ideal platform for a printed city guide due to their compact and highly retainable format. A great example of a successful Z-CARD® city guide was for the Mexico Tourism Board. Continue reading ‘The Augmented Reality City’
August 10th, 2011 by Alastair Love
Like QR codes, Microsoft Tags connect people with information, entertainment, and interactive experiences in the digital world.
The benefits to companies seeking to increase customer engagement are huge – Tag instantly puts your information into their hand! Nike used a Tag-enabled Z-CARD® to draw visitors to their retail tent at the Penn Relays event in Philadelphia.
Continue reading ‘Nike uses Microsoft Tag Z-CARD® to boost consumer engagement’
July 20th, 2011 by Alastair Love
There’s more to QR codes than simply providing a gateway to mobile sites. One example is the ability to share your contact details more easily. You can store your contact information in vCard format, and with one simple scan of the QR code, all of the information stored on your vCard is effortlessly transferred to a digital device. Business cards made digital!
Continue reading ‘Put your contact details directly into your client’s pocket!’
July 5th, 2011 by Alastair Love
Further proof of the benefits of QR-code technology has been demonstrated recently in South Korea, with Tesco’s Home Plus operation opening up “virtual stores” in subway stations.*
Home Plus’s research showed that Koreans were time poor, technology rich and resented the idea of taking time out of their busy schedules to shop; something that many of us in the West can relate to. Home Plus used mobile technology to allow passengers in transit to do their grocery shopping. Stock is displayed using posters of shelves with real grocery items in subway stations and QR-codes are attached to each item. The customer scans the item with their mobile phone and the digital purchases are charged to the customer’s account and delivered to their homes in the same way as any other online shopping purchase. In a tech-savvy market such as South Korea, the subway shopping concept is sure to be a big hit.
Continue reading ‘QR-code sets Tesco’s Home Plus brand apart from its South Korean rivals’
May 14th, 2010 by Rachel Blair
Independent research carried out by Marketing Week has indicated that over 50% all people polled intend to move from a traditional mobile handset to a Smartphone this year. This coupled with a current Smartphone penetration rate of 23% in the UK which is growing by 70% year-on-year there has never been a more important time for marketing campaigns to capitalise on this end user trend.
Audiences are becoming more savvy in terms of how they can interact with messages and brands and with the predicted increase in Smartphone usage it means not only are audiences accepting this technology they are expecting it to be part of the marketing mix.
Continue reading ‘Smartphone Take-Over’
