Exploring all aspects of PocketMedia Print and Digital
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience. Continue reading ‘NEW AUGMENTED REALITY Z-CARD® LAUNCHED’
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date view of the PocketMedia® world! Continue reading ‘www.zcard.co.uk re-launched!’
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your
interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to “make the digital world surrounding us a natural experience,” by embedding the digital information into the real world.*
The mTrip Travel Guide is an app that’s growing in popularity. Offering information on thousands of attractions and destinations, the augmented reality aspect of the app superimposes points of interest onto the phones display while users are guided by foot or subway using location-based navigation.
Z-CARD®s provide the ideal platform for a printed city guide due to their compact and highly retainable format. A great example of a successful Z-CARD® city guide was for the Mexico Tourism Board. Continue reading ‘The Augmented Reality City’
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR codes, Augmented Reality, mobile campaigns and Z-CARD®s.
Apps are the next logical extension of the printed Z-CARD®. We are really excited to have a development partner on board who ‘gets us’ and our product range and can bring further technical expertise to our conversations with clients.
Continue reading ‘Coming soon to our PocketMedia® offering – Apps’
Thanks to all those who visited us on stand at MediaPro event on the 2nd, 3rd November. The event was a great success where we showcased our new ‘Bridge Technologies’ including RFID, QR Codes, and Augmented Reality.
Our Managing Director, Liz Love, hosted a seminar session on bridging the gap between print and digital and demonstrated the new Augmented Reality Z-CARD®. Please click here to request further information or to book an Augmented Reality experience.
Augmented Reality is quickly gaining momentum and it’s easy to see why. With brands 
such as Paramount Pictures, Hugo Boss, and Coca-Cola launching AR campaigns showing fantastic results it’s becoming hard to ignore. But with any new innovation there is always the question is it a gimmick or a trend?
Augmented Reality is increasing in popularity and it’s easy to see why! With the development of this new technology advertisers and retailers have a compelling new way of driving traffic on-line and increasing end user engagement. Augmented reality (AR) is the term used to describe a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery either on personal computers or hand held devices.
Continue reading ‘Launch of the new Augmented Reality Z-CARD®.’
We have found with the development of technology such as QR codes, RFID and Augmented Reality there is an
increasing link between print and digital which is offering brands new ways of engaging their audience. This allows marketers to further integrate their communications with the benefits of both tangible print communications and the on-line experience. Through bridging the gap between print and digital brands can seamlessly deliver high retention print communications combined with the real-time information that digital communications provide.
Continue reading ‘Bridging the gap between print and digital’
