Archive for the 'Augmented Reality' Category
January 19th, 2012 by Alastair Love
There’s clearly no limit to the possible applications of digital technologies in 2012; virtual reality shops were a hit over the recent festive period, there are smartphone AR apps that allow you to effectively interact with your favourite celeb and Cadbury’s chocolate bars come to life as part of their ‘Spots vs Stripes’ Olympic Games sponsor activity. This technology is now being heavily invested in by the motor industry, with augmented reality looking set to hit our windshields in the imminent future. Continue reading ‘‘Augmented-Reality’ windshields – the future of driving?’
December 15th, 2011 by Lydia Argent
Well, this distinctive application of augmented reality will definitely grab people’s attention…
Clothing retailer Moosejaw released a cheeky new app last month to help ‘spice up’ a clothing catalogue which undresses its’ models to reveal what’s hiding underneath that bulky, winter knitwear. Continue reading ‘Clothing retailer delights customers with X-Ray app’
November 4th, 2011 by Tim
It was a great couple of days at mediaPro this week with a fantastic turnout of delegates and exhibitors descending on Kensington Olympia.
Over 150 companies exhibited, ranging from start-ups to established big brands. Among those giving seminars at the event were British Airways, LoveFilm.com, Google and Z-CARD®. Z-CARD® delivered three seminars over the course of the exhibition, with the topic being “Bridge the gap between print and digital”. Continue reading ‘Z-CARD® success at mediaPro!’
November 3rd, 2011 by Lydia Argent
For the many music fans of this generation, getting closer to their favourite artists is easier than ever before thanks to the advances of augmented reality technology. Nivea have launched an app in which a pocket-sized Rihanna appears from a jar of Nivea Creme and performs her song ‘California King Bed’.
Continue reading ‘Nivea AR App brings Rihanna to you!’
October 27th, 2011 by Colin Blake
MediaPro is a top marketing and media exhibition held in November every year at Olympia, London. The event is always extremely popular, with over 150 expert suppliers of marketing solutions including new online and offline technologies and social media. With the event attracting over 50 major brands including Unilever, ITV and Universal Pictures at the 2010 event, it is the most exciting marketing event of the year. Continue reading ‘Z-CARD® at MediaPro 2011′
October 14th, 2011 by Lydia Argent
On the 18-20th October, VAD e-commerce holds its 15th edition in Lille, France. With more than 300 exhibitors in a 15,000 m² space the exhibition is set to draw great crowds, with an expected 12,000 visitors.
The three-day event provides a unique international platform attracting experts, businessmen, French and international policy makers, expecting to experience new trends in technology and innovation all under one roof. Continue reading ‘Z-CARD AT VAD 2011′
September 28th, 2011 by Lydia Argent
Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the Augmented Reality (AR) Z-CARD® combining PocketMedia® with an interactive and virtual experience. The innovative new AR Z-CARD® bridges the gap between print and digital offering brands an engaging way to interact with their target audience. Continue reading ‘NEW AUGMENTED REALITY Z-CARD® LAUNCHED’
September 1st, 2011 by Alastair Love
Continuing with our mission to make information simple and accessible, we’re proud to announce the launch of our all-new Z-CARD® website! The new website reflects all of our current offerings, including our latest digital services such as QR codes and Augmented Reality technology. With a selection of our recent campaigns, we’ve provided the most up-to-date view of the PocketMedia® world! Continue reading ‘www.zcard.co.uk re-launched!’
August 22nd, 2011 by Alastair Love
The vision of futurists and science fiction authors is a complete ‘Augmented City’ in which billboards and street signs change to suit your
interests as you walk past them. This is slowly becoming reality for many through the use of Augmented Reality mobile city apps.
The goal of Augmented Reality companies, such as Junaio, is to “make the digital world surrounding us a natural experience,” by embedding the digital information into the real world.*
The mTrip Travel Guide is an app that’s growing in popularity. Offering information on thousands of attractions and destinations, the augmented reality aspect of the app superimposes points of interest onto the phones display while users are guided by foot or subway using location-based navigation.
Z-CARD®s provide the ideal platform for a printed city guide due to their compact and highly retainable format. A great example of a successful Z-CARD® city guide was for the Mexico Tourism Board. Continue reading ‘The Augmented Reality City’
May 23rd, 2011 by Charlotte Tapper
The App industry is growing fast and research shows that more than 17 billion mobile applications will be downloaded from online stores this year, more than double the number of the mini-programs downloaded last year*. Z-CARD® Ltd are proud to announce that Apps will soon become part of our PocketMedia® offering, which currently includes QR codes, Augmented Reality, mobile campaigns and Z-CARD®s.
Apps are the next logical extension of the printed Z-CARD®. We are really excited to have a development partner on board who ‘gets us’ and our product range and can bring further technical expertise to our conversations with clients.
Continue reading ‘Coming soon to our PocketMedia® offering – Apps’
