Exploring all aspects of PocketMedia Print and Digital
A £10m marketing campaign from Kopparberg is set to reveal a link between its brand and the realisation of unconventional lifestyles and innovation in modern day society. Continue reading ‘Kopparberg unveils ‘un-established’ marketing drive’
Networking equipment company Cisco is using its title as ‘Official Olympics Supporter’ to focus on Games-related educational activities to help fill the British skills gap, particularly when it comes to maths and science, in order to supply the demand for IT and networking employees in the near term. Continue reading ‘Cisco eyes legacy from London 2012′
A Jaffa Cake enthusiast has taken to the streets on his bike, travelling the country in search of those who have yet to taste the iconic orange-centred, pocket-sized cake. Is this campaign madness? Continue reading ‘The Jaffa Man scours the UK to find Jaffa Cakes virgins!’
O2 Wallet is now available to download, whether or not you’re an existing O2 customer. Users simply register their card details to create credit, which they can use on money transfer and m-commerce platforms.
One of the key features of the Wallet is the ability to send payments by entering the payee’s mobile number for the price of a text message, in a similar way to Barclays offering – the Pingit app. Continue reading ‘O2 launches mobile payments service’
In celebration of its 100th anniversary, Universal Pictures UK is launching an interactive augmented reality app that will bring a selection of the nation’s favourite movie characters to London landmarks! Continue reading ‘Universal Pictures AR app lets you interact with London’s landmarks’
It may not come as any surprise to those in the digital industry that in five years’ time, smartphones and tablets will exceed PCs in terms of e-commerce sales. Sales figures, competition and consumer behaviour suggests this may well be a possibility as people constantly browse and spend on the move. Continue reading ‘Mobile use outperforming traditional PC?’
Google’s high-profile augmented reality product – dubbed ‘Google Goggles’ by industry
commentators – has been seen in action recently, although at a cost of unveiling a much less catchy name for the product, with the current moniker of ‘Google Project Glass’. Sergey Brin, co-founder of the search engine giant, attended a charity event last week wearing the goggles – fuelling online discussion about the high tech eyewear. Continue reading ‘Google Goggles spotted in public!’
With a number of massive events coming up this year, Marks & Spencer is set to unveil its summer TV campaign this week, using celebrities to subtly link the brand with headline 2012 events including the Queen’s Diamond Jubilee and London Olympics. Continue reading ‘New M&S campaign plays on great 2012 events’
An interactive drawing game proved a success for Manchester creative agency, Love. This novel experiment attracted many people on the streets of Manchester with their smartphones to literally doodle on a shop window… Continue reading ‘Love Labs’ doodling experiment brings shop window to life’
According to recent figures from the Internet Advertising Bureau (IAB), leading FMCG and retail companies are investing heavily in mobile advertising in order to match the growing trend in m-commerce. Continue reading ‘Mobile ad spend soars 157% as FMCG and retail brands follow consumers’
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