May 18th, 2012 by Alastair Love
30% of UK companies are still to launch a mobile site, and yet mobile browsing on the web is doubling every year. As PocketMedia® experts, we recognise the benefits of having a mobile site and are now launching our latest version.
Designed and delivered entirely by our in-house web studio, we are so proud of the job we’ve done that instead of just patting ourselves on the back we are offering one client a free mobile site – all you have to do is scan the code below and tell us why it should be you!
Ensuring you can engage with us wherever you are, we are proud to launch our new mobile site that allows you to experience our product range and our brand at any time that suits you.
Visit m.zcard.co.uk/launch on your smart phone to enter
May 17th, 2012 by Lydia Argent
A £10m marketing campaign from Kopparberg is set to reveal a link between its brand and the realisation of unconventional lifestyles and innovation in modern day society. Continue reading ‘Kopparberg unveils ‘un-established’ marketing drive’
May 10th, 2012 by Alastair Love
Networking equipment company Cisco is using its title as ‘Official Olympics Supporter’ to focus on Games-related educational activities to help fill the British skills gap, particularly when it comes to maths and science, in order to supply the demand for IT and networking employees in the near term. Continue reading ‘Cisco eyes legacy from London 2012′
May 3rd, 2012 by Lydia Argent
A Jaffa Cake enthusiast has taken to the streets on his bike, travelling the country in search of those who have yet to taste the iconic orange-centred, pocket-sized cake. Is this campaign madness? Continue reading ‘The Jaffa Man scours the UK to find Jaffa Cakes virgins!’
May 1st, 2012 by Alastair Love
O2 Wallet is now available to download, whether or not you’re an existing O2 customer. Users simply register their card details to create credit, which they can use on money transfer and m-commerce platforms.
One of the key features of the Wallet is the ability to send payments by entering the payee’s mobile number for the price of a text message, in a similar way to Barclays offering – the Pingit app. Continue reading ‘O2 launches mobile payments service’
April 26th, 2012 by Lydia Argent
In celebration of its 100th anniversary, Universal Pictures UK is launching an interactive augmented reality app that will bring a selection of the nation’s favourite movie characters to London landmarks! Continue reading ‘Universal Pictures AR app lets you interact with London’s landmarks’
April 19th, 2012 by Tim
It may not come as any surprise to those in the digital industry that in five years’ time, smartphones and tablets will exceed PCs in terms of e-commerce sales. Sales figures, competition and consumer behaviour suggests this may well be a possibility as people constantly browse and spend on the move. Continue reading ‘Mobile use outperforming traditional PC?’
April 11th, 2012 by Alastair Love
Google’s high-profile augmented reality product – dubbed ‘Google Goggles’ by industry
commentators – has been seen in action recently, although at a cost of unveiling a much less catchy name for the product, with the current moniker of ‘Google Project Glass’. Sergey Brin, co-founder of the search engine giant, attended a charity event last week wearing the goggles – fuelling online discussion about the high tech eyewear. Continue reading ‘Google Goggles spotted in public!’
April 5th, 2012 by Lydia Argent
With a number of massive events coming up this year, Marks & Spencer is set to unveil its summer TV campaign this week, using celebrities to subtly link the brand with headline 2012 events including the Queen’s Diamond Jubilee and London Olympics. Continue reading ‘New M&S campaign plays on great 2012 events’
March 29th, 2012 by Lydia Argent
An interactive drawing game proved a success for Manchester creative agency, Love. This novel experiment attracted many people on the streets of Manchester with their smartphones to literally doodle on a shop window… Continue reading ‘Love Labs’ doodling experiment brings shop window to life’